The main goal of the master's program is to acquire highly qualified training in the field of entrepreneurship and strategic marketing in a dynamic business environment. The program provides students with knowledge and skills to generate new business ideas and turn them into real actions in start-ups or existing ones. Future entrepreneurs learn how to use their creativity to create economic added value and meet the needs of the market, how to start their own business, develop new products or manage innovative projects for existing companies. The training is aimed at gaining in-depth knowledge of: strategic analysis of the business environment and planning; entrepreneurial business models; strategic marketing; management of small and medium enterprises; business analysis of entrepreneurial activity; human resource management systems - expert decisions and practices; market positioning; economics of innovation. Masters acquire skills for: analysis and evaluation of processes and phenomena in economics; analysis of business opportunities and highlighting the winning business idea; analysis and evaluation of the market, and competitors, to develop a competitive strategy of the company; identification and development of own competitive advantages; formulation and implementation of the marketing strategy of the company; develop and justify business plans and projects; analysis and evaluation of innovation and investment solutions; development of own entrepreneurial and managerial competencies for successful formation, motivation and leadership of teams to achieve set business goals; to start, organize and develop their own business.