Entrepreneurship and strategic marketing

Предприемачество и стратегически маркетинг

Description

The main goal of the master's program is to acquire highly qualified training in the field of entrepreneurship and strategic marketing in a dynamic business environment. The program provides students with knowledge and skills to generate new business ideas and turn them into real actions in start-ups or existing ones. Future entrepreneurs learn how to use their creativity to create economic added value and meet the needs of the market, how to start their own business, develop new products or manage innovative projects for existing companies. The training is aimed at gaining in-depth knowledge of: strategic analysis of the business environment and planning; entrepreneurial business models; strategic marketing; management of small and medium enterprises; business analysis of entrepreneurial activity; human resource management systems - expert decisions and practices; market positioning; economics of innovation. Masters acquire skills for: analysis and evaluation of processes and phenomena in economics; analysis of business opportunities and highlighting the winning business idea; analysis and evaluation of the market, and competitors, to develop a competitive strategy of the company; identification and development of own competitive advantages; formulation and implementation of the marketing strategy of the company; develop and justify business plans and projects; analysis and evaluation of innovation and investment solutions; development of own entrepreneurial and managerial competencies for successful formation, motivation and leadership of teams to achieve set business goals; to start, organize and develop their own business.

Realization

Possible realization of graduate masters: starting your own business or entrepreneurs managing existing own companies; to be realized as internal entrepreneurs in existing larger companies or in small and medium enterprises; operational managers in business incubators, clusters and business networks; experts in investment companies and funds, consulting companies, analysts at all levels of government in the state and municipal administrations.

General information

Field of Study

Entrepreneurship and strategic marketing

Abbreviation

ESM

Professional Direction

Professional Direction "Ecnomics"

Degree

Master's degree

Previous education:

Bachelor's degree

Forms of education

part-time

Period of education

3 semesters – for students from the same professional field / 5 semesters – for students from another professional field

Educational unit

Faculty of Economics
Bale formation

The competitive score for the master's programs from the Agricultural, Veterinary Medicine, Pedagogical, Economic Faculties, Faculty of Engineering and Technology and for the Master of Science in Health Management at the Faculty of Medicine of the University is formed as an arithmetic average of the average GPA of the higher education diploma in OCS "Bachelor" and the grade from the state exam.

Application Fee

Такса за кандидатстване за учебната 2024/2025 г.

Такса за кандидатстване 60 лв. 

The competition fee is waived for:

a/ persons with permanent disabilities and reduced working capacity of 70 per cent or more - certified by a decision of the TELK;

b/ round orphans up to the age of 25 years in the year of application - evidenced by the death certificates of the parents and the identity card of the prospective student.

c/ persons who, at the time of reaching the age of majority, are subject to a protection measure under the Child Protection Act - placement in a foster family, a residential social service or a specialized institution - certified by an official note from the respective home;

d/ war invalids and war victims;

e/ mothers (fathers) with three or more children - children's birth certificates and parent's ID card must be presented.

Twins pay half the fee when they both apply to TRU - birth certificates must be presented.

График за кандидатстване

Documents Applying - онлайн, или на място в Тракийски университет - ректорат, или във ФТТ – Ямбол и в бюрата наЦКПИ:

от 02.09.2024 г. до 30.09.2024 г.

  • І-во класиране за места, субсидирани от държавата и І-во класиране за обучение срещу заплащане:

на 03.10.2024 г.

  • Записване на студенти от І-во класиране:

от 04.10.2024 г. до 09.10.2024 г.

  • ІІ-ро класиране за места, субсидирани от държавата и ІІ-ро класиране за обучение срещу заплащане:

на 10.10.2024 г.

  • Записване на студенти от ІІ-ро класиране:

от 11.10.2024 г. до 15.10.2024 г.